From Gwenyth Paltrow chugging gallons of water everyday to Kerry Washington using minimal makeup, celebrities can’t obsess enough over treating their skin as a temple! It isn’t just limited to the A-listings. 

 

Skincare was private business a while ago but seemingly overnight, the whole world has turned into skin-care obsessives! Whether it is the Gen X, millennials or Gen-Z, everyone wants to talk about their skin regimes, the dermas they’re visiting, or their go-to moisturizers. If you haven’t recently noticed, Instagram is filled with skincare chronicles. 

 

So, what is the reason behind this sudden rage? Is it because it is a subset of self-care and self-love? Is skincare a synonym of a psychological safety blanket or the world had an epiphany about how truly important it is?

 

Whatever be the reason, we all know that it is essential. But how much?

 

Before we delve deeper in the reasons, let us understand if skincare is a new age preaching or a retrospective concept. 

Let’s go back in time.. (give a few word intro to Ayurveda, it's very abruptly start to Ayurveda altogether, need to establish that connect for flow)

In it's age-old teachings, Ayurveda explains that we perceive the world from our five sense organs, with skin being the largest. As eyes are the mirror of the soul, skin is the mirror of your health. What’s on your insides is reflected through your skin and it needs as much care and attention as the rest of our body parts. 

 

Each of our bodies is a unique constitution type - Vata, Pitta or Kapha.( Talk about what are vata pitta and kapha in English, life balancing forces etc. Again, consider your reader as a total layman and explain them briefly) Every type has its own internal and external characteristics. Factors such as pollution, stress, unhealthy diet, seasonal changes and so on can disturb the whole balance of this constitution. 

 

For our body to maintain this balance, you need to take care of three things, our diet, exercise and skincare. (If you are using we then use our, or else use you earlier)

 

Let’s make this clear; A healthy skin is not a cosmetic achievement. The ancient Ayurvedic texts explain how good skin is a hallmark of good health. This means what we apply on it gets absorbed way deeper than we realize. So skincare can also be a tool to balance one’s constitution and achieve healthy and beautiful skin.

 

 

Even if you’re not yet convinced as to why skincare is crucial for you, we are sure these seven reasons will do the job. 

 

Our skin sheds daily 

 

You may believe it or not but our skin cells shed every minute of the day. So the glow that you have today may shed tomorrow and bring your skin to dull. 

 

But, of course, if you take care and follow a skin regime, the dead skin will be removed and leave your skin glowing more than ever.

 

Different skin types 

 

There’s always people around you who don’t seem to take care of their skin and still seem to glow and thrive all the time. For them, just a splash of water works miracles. Why is that? Everyone has a different skin type and different way of response. 

 

For some people it takes nothing, while for others it may take a lot more effort to bring that radiance. According to Ayurveda, it all depends upon the balance of the doshas! (If you are using dosha, you need to establish what it means somewhere in your article)

 

 

Skincare is a lifestyle 

 

Imagine yourself 10 years from now. How do you want your skin to look? Happy and radiant right? Well, that is going to take one thing. Taking care of your skin everyday. 

 

Consistent pampering of your skin will keep it healthy and shining even 30 years from now. On the other hand, not taking care of it can have irreversible impacts. 

 

Ayurveda, “the science of life”, provides us with a nurturing pathway towards healthy skin regime through usage of natural herbs, natural treatments and maintaining a balance between body, mind and the external environment. 

 

 

 

Prevention is better than cure

 

Which one is better, neglecting skin issues and running to dermats 5-10 years down the line or addressing and preventing the potential skin problems now? The latter saves you so much time, money and effort, which brings us to our next point. 

 

 

It’s economical!

 

Let’s accept it, skin treatment has become an industry in itself and it doesn’t mind robbing you.

 

Did you know that the skincare industry is projected to increase from 134.5 billion dollars in 2018 to over 180 billion by 2024?

 

But we can save ourselves from that. By now, you know how. So, if you don’t want to deal with skin issues like deep wrinkles, acne scars and so on, address the minor issues now and save money! (Tweak it a bit, because even we are in the skin care business itself 😂)

 

 

 

It makes you feel good!

 

 

Our skin is “check engine light” of our physical and mental health. 

Simply cleansing your face, massaging it with facial oils can boost a cascade of good hormones and alleviate your mood in no time. 

 

In fact, if people with anxiety and depression try to inculcate a skincare regime at night, 30 minutes before sleeping, it can help them get out of their head and make them feel better. Why 30 minutes before sleep? This is because our mental health is exacerbated 30 mins-1 hour before sleep. 

 

 

 

Helps in developing a discipline for other things

 

Skincare is the first step to other possibilities. You can eventually get into other healthy lifestyles like scalp routine, oral care and so much more. It’s the first step that takes the most effort. Doing all of them everyday can give you unimaginable results. 

 

 

In the present world, we consider skincare as a pursuit to “flawless” skin and it equals a rotating buffet of products. We are constantly taxed by both the ideal of perfect skin and its material pursuit. 

 

But we need to understand that taking care of the skin is only essential to keep it healthy and radiant, not to achieve unconventional beauty standards. 

 

When you morph into this mindset, you will realize that it is so much simpler to do so. Learn some Ayurvedic hacks to keep your skin healthy here.