NATURE. NURTURE. NOURISH.
Menstruation is still considered a taboo in the Indian society. Unhygienic period health and disposal practices can have major consequences on the health of women.
The issue can increase a woman’s chances of contracting cervical cancer, Reproductive Tract Infections, Hepatitis B infection, various types of yeast infections and Urinary Tract Infection, to name a few.
Out of all the menstruating girls and women in India, less than 20% use sanitary pads. Even in urban areas, this only rises to about 50%. A lack of access to quality hygiene products continues to be a barrier.
Studies indicate 88% of women and girls in India use homemade alternatives, such as old cloth, rags, hay, sand or ash.
Our brand’s core philosophy being self-care for all women, felt the need to put an end to these barriers to ensure that all girls and women who can’t afford sanitary napkins have access to menstrual hygiene.
We believe in self-care as an essential for all women on this planet, not just for those who can afford it but more so for those underprivileged women who can’t afford self-care in the most basic essential form: sanitary napkins .
By being a part of our buy 1 product gift 1 sanitary pad, our customers gift a sanitary pad to an underprivileged woman. We are fortunate to have access to amenities and each purchase gives an opportunity to became a part of something bigger and help other underprivileged women in need. We intend to extend this Joy of giving to our community- to you, our valued customers.
YOUR purchase, can help an underprivileged woman in India, who lacks access to appropriate menstrual hygiene products due to poverty and societal taboo. Your one purchase can help us change the society by gifting a sanitary pad to a fellow woman, together let’s make basic menstrual hygiene available to all- one pad at a time.